Sr. Manager, Marketing Operations AI & Transformation

About the Role

We are seeking a Senior Manager, AI & Transformation that leads the design, deployment, and adoption of AI-driven systems across Global Marketing Operations - spanning predictive modeling, agentic AI workflows, and intelligent automation. This role sits at the intersection of data science, MarTech, and organizational change: building the models and tools that determine which accounts and contacts to pursue and how to engage them, while also leading the broader shift in how the marketing operations organization works with AI day to day.

Reporting to the Director of Marketing Operations, this is a working leadership role with a team of 1+ reports to support the function and future potential for team growth. You will lead the AI & Transformation work-stream within the Marketing Operations (MOps) team and will ship production models and automations directly, while also setting the standards, governance, and enablement programs that allow the marketing operations team adopt AI responsibly and effectively. This role will be responsible for setting the strategy and standards for accelerating Marketing Operations’ AI and automation adoption, while execution will be owned by peers leading our Campaign & Data Operations and Technology Strategy & Operations workstreams also within MOps.

Location

-Hybrid in Austin. In the office 3 days per week (Mon, Tues, & Thurs)

What

You’ll be Doing

AI Use Case Strategy & Roadmap

• Identify, define, and shape the highest priority AI use cases for the Marketing Operations team
• Define the scoring architecture for predictive contact & lead scoring and select the model approach in partnership with the Data & AI team and our Campaign & Data Operations lead in MOps, documenting rationale and validation methodology
• Design & deploy agentic workflows that automate multi-step marketing operations tasks (e.g., campaign QA, reporting assembly, list hygiene, list import)