Fractional Search & AI Visibility Strategist

ZARZAUR LAW, P.A. · PENSACOLA, FL

Fractional Search & AI Visibility Strategist

*Independent contract engagement · Remote · Front-loaded, then ongoing at low volume*

We are a successful and prominent personal injury law firm in Florida. Most of our digital marketing is supported by contracted vendor. We are seeking an experienced, independent marketing strategist to help us work with our vendor, define what gets measured, own our AI search visibility strategy, and assess the quality of work and outcomes particularly on the technical side and on AI search visibility.

You will also work with our in-house marketing manager and marketing assistant who will continue to run day-to-day vendor communications.

What you would own

• Vendor selection and scope. Help us with vendor selections, interrogate their claims, and define a scope of work with clear accountability and no overlap with what our staff will handle in-house.
• The measurement definition. Specify what must be reported and how; write the spec and validate the output.
• AI search visibility strategy. Own the prompt set, built from independent demand data. Monitor visibility across engines, interpret movement, and distinguish genuine gains from measurement artifacts or platform-wide shifts.
• Quarterly priorities. Decide what matters most next and why.
• Vendor review. Read the deliverables, check the claims, and critique.
• In-house versus vendor. Advise on what in-house staff can do directly to support digital marketing.
• Report-outs to leadership. Executive summary and read-out on what is working, what is not, and what decisions are needed.

Time commitment and structure

First 90 days: roughly 20–40 hours total, concentrated at the start for vendor evaluation, baseline setup, and scorecard definition.

Ongoing: roughly 4–6 hours per month for executive report-outs, vendor calls, periodic prompt-set maintenance.

Structure: independent contractor/consultant, invoiced