Director of Social, Search & AI Media Buying

As the Director of Social, Search & AI Media Buying, you will be an integral part of the media buying leadership team and will direct the strategy, execution, optimization, and performance analysis of integrated digital media campaigns for nonprofit clients. This role is responsible for developing scalable, direct-response media strategies that drive donor acquisition, lead generation, revenue growth, and measurable ROI across paid social, paid search and AI engine channels, leading a team of buyers in implementation and reporting, and understanding ongoing changes in the media buying space, and responsively and proactively making strategic adjustments to bolster client media programs and performance.

Moore

is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America, serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore Media & Digital, a division of Moore,

work to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media, where you know who the person is you are targeting. This includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Your Impact

• Lead the planning, execution, optimization, and scaling of multi-channel digital advertising campaigns across paid search, AI engines, and paid social platforms.
• Own campaign performance and optimization strategy, leveraging data analysis, audience insights, attribution modeling, and testing methodologies to exceed client KPIs.
• Serve as a clie