AI Search & Visibility Mgr

Our Mission: Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview: How you can make a difference

The Manager, AI Search & Visibility is responsible for increasing HealthEquity's discoverability, authority, and visibility across search engines, AI assistants, answer engines, and other digital research channels. This role develops the strategies, insights, and measurement frameworks that help HealthEquity become easier to find, understand, trust, and recommend.

This role will serve as a strategic owner for how HealthEquity appears across traditional search, AI-powered discovery, and emerging digital decision-making environments. The Manager will connect visibility efforts to business outcomes by improving qualified digital traffic, market authority, competitive share of voice, buyer journey engagement, and pipeline influence.

Working cross-functionally with Content, Communications, Social, Product, Web, Commercial, Analytics, and other marketing stakeholders, the Manager identifies visibility opportunities, monitors competitive trends, and delivers strategic recommendations that strengthen HealthEquity's digital presence, market position, and credibility with buyers, partners, consultants, and customers. Reporting Structure and Work Setting The Manager, AI Search & Visibility reports to the Director of Content Marketing. This role typically performs remote.

What you’ll be doing

AI Visibility & Search Strategy* Own HealthEquity's strategy for improving visibility across search engines, AI assistants, answer engines, and emerging digital discovery platforms. * Develop and maintain a strategic roadmap that improves HealthEquity's discoverability, brand authority, market relevance, and competitive positioning over time. * Identify opportunities to increase HealthEquity's presence throughout buyer research journeys, category discovery, competitive evaluations, and decis