AI Automation and Growth Specialist

Job Summary

AI Automation & Growth Specialist

Vetcomm | Remote – United States | Full-Time

Annual Salary: $90,000–$105,000, Depending on Experience

Department

IT / Business Systems & Automation

About Vetcomm

Vetcomm helps veterans secure the VA disability benefits they have earned. Founded by Kate Monroe, a Marine Corps veteran, Vetcomm is committed to making a meaningful difference in the lives of veterans through education, advocacy, and access to the benefits they deserve.

As a growing organization, Vetcomm is investing in artificial intelligence, automation, and technology to improve operational efficiency, strengthen marketing performance, and help every department work smarter.

We are looking for an innovative, technology-driven AI Automation & Growth Specialist who is passionate about finding better ways to work through AI, automation, and connected systems.

Position Overview

The AI Automation & Growth Specialist will play an important role in advancing Vetcomm's AI initiatives and digital growth strategy.

This individual will identify opportunities to eliminate manual processes, build AI-powered workflows, connect business systems, and improve productivity across multiple departments.

The position will also support Vetcomm's marketing and growth initiatives through LinkedIn prospecting systems, SEO, Answer Engine Optimization (AEO), analytics, and marketing performance tracking.

Approximately 60% of the role will focus on marketing technology and growth initiatives, with the remaining 40% dedicated to AI automation and operational improvements across the company.

This is a hands-on, low-code position. Advanced software development or programming experience is not required. However, candidates must understand how AI tools, automation platforms, CRM systems, and business data work together.

Key Responsibilities1. AI Automation & Business Process Improvement

• Design, build, and implement AI-powered workflows using Claude, Claude Skills, connectors, and Cowork.
• Identify repetitive, time-consuming processes across departments and develop automation solutions to improve efficiency.
• Connect business applications and systems using Zapier, Make, n8n, webhooks, and other integration tools.
• Develop reusable AI workflows and standardized processes that can be adopted across the organization.
• Evaluate existing departmental workflows and recommend opportunities for automation and operational improvement.
• Create clear documentation for all implemented workflows, ensuring systems can be maintained and supported by internal teams.
• Train employees and department leaders on practical AI applications and effective use of Claude.
• Research emerging AI technologies and recommend solutions that support Vetcomm's operational goals.

2. LinkedIn Prospecting & Outreach Systems

• Build and manage Vetcomm's LinkedIn Sales Navigator infrastructure, including licenses, saved searches, lead lists, and alerts.
• Develop targeted prospecting lists focused on veterans, military communities, veteran organizations, and relevant professional networks.
• Use Claude and connected AI tools to research prospects and develop personalized outreach messaging.
• Build lead research, follow-up, and tracking workflows using Apollo, Outreach, Salesloft, or similar platforms.
• Integrate prospecting data with GoHighLevel to ensure leads are properly captured, organized, tagged, and tracked.
• Coordinate with the CRM administrator and Brand Architect & Social Engineer to provide qualified prospect lists and prepared messaging.
• Maintain compliance with LinkedIn's platform requirements and applicable outreach regulations.
• Track connection acceptance rates, response rates, engagement, and lead generation results.
• Continuously improve prospecting processes through reporting and performance analysis.

Important

This position develops and manages the outreach infrastructure. Human team members review and send communications and manage conversations. Automated messaging or activity that violates LinkedIn's rules is not permitted.

3. SEO & Answer Engine Optimization (AEO)

• Own and develop the SEO strategy for Vetcomm's website, vetcomm.us.
• Conduct keyword research, competitive analysis, and ongoing website performance evaluations.
• Identify opportunities to improve organic search rankings, website visibility, and traffic.
• Develop recommendations for on-page optimization, technical SEO, and content improvements.
• Lead Answer Engine Optimization initiatives to improve Vetcomm's visibility in AI-powered search engines and AI assistant responses.
• Monitor search performance and identify opportunities to improve how Vetcomm's content is discovered and referenced.
• Coordinate with the web development team to implement recommended website improvements.

This role is responsible for SEO and AEO strategy and optimization, not WordPress development or website maintenance.

4. Analytics, Reporting & Marketing Performance

• Own marketing analytics, conversion tracking, and reporting across website traffic, advertising channels, and lead sources.
• Develop dashboards that connect marketing spend, lead generation, conversion rates, and signed veterans.
• Monitor campaign performance and identify opportunities to improve marketing efficiency.
• Work with Vetcomm's external paid advertising agency to review performance, evaluate results, and identify areas of concern.
• Maintain working knowledge of Google Ads, Meta Ads, and TikTok Ads.
• Analyze advertising performance and provide informed recommendations to leadership and the agency.
• Collaborate with the internal media team to support data, reporting, and technology needs.

This position provides oversight, analysis, and recommendations for paid advertising. Direct campaign management remains with the external agency.

Required Qualifications & Experience

• 3–5 years of experience in AI automation, marketing operations, growth marketing, marketing technology, or a related field.
• Demonstrated hands-on experience building AI-powered workflows and automation systems.
• Practical experience using Claude for business process automation, research, and workflow development.
• Experience setting up and managing LinkedIn Sales Navigator and prospecting systems.
• Experience with at least one sales engagement platform, such as Apollo, Outreach, Salesloft, or Reply.io.
• Experience building integrations using Zapier, Make, n8n, webhooks, or similar low-code platforms.
• Understanding of CRM systems, lead management, data organization, and workflow integrations.
• Experience with SEO strategy, keyword research, and improving organic search performance.
• Working knowledge of Answer Engine Optimization and AI-powered search visibility.
• Experience with analytics, conversion tracking, and performance dashboards.
• Familiarity with Google, Meta, or TikTok advertising platforms.
• Ability to train and support nontechnical employees in adopting new technology.
• Strong analytical, organizational, and problem-solving skills.

Candidates should be prepared to demonstrate actual automation projects, workflow improvements, and measurable results from previous roles.

Software & Technology Experience

Hands-on experience with Claude, LinkedIn Sales Navigator, at least one sales engagement platform, and at least one automation platform is required.

AI & Automation

• Claude (Projects, Skills, Connectors, Cowork)
• ChatGPT or comparable AI tools

LinkedIn & Prospecting

• LinkedIn Sales Navigator
• LinkedIn Premium

Sales Engagement

• Apollo.io
• Outreach.io
• Salesloft
• Reply.io

Workflow Automation

• Zapier
• Make
• n8n
• Webhooks

Data & Enrichment

* Clay

CRM Systems

• GoHighLevel (preferred)
• HubSpot
• Salesforce

SEO & AEO

• Google Search Console
• Semrush or Ahrefs
• Screaming Frog
• Yoast or Rank Math

Analytics & Tracking

• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Meta Pixel
• TikTok Pixel

Advertising Platforms

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager

Collaboration & Project Management

• Google Workspace
• Slack
• Notion or similar platforms

Core Skills & Competencies

• AI Workflow Development: Ability to turn business challenges into practical AI-powered solutions.
• Systems Thinking: Understanding how applications, data, departments, and workflows connect.
• Process Improvement: Ability to identify inefficiencies and implement measurable improvements.
• Prompt Engineering: Creating effective AI instructions, reusable skills, and workflows while maintaining appropriate human oversight.
• CRM & Data Management: Maintaining clean data, consistent tagging, accurate lead tracking, and reliable integrations.
• Marketing Technology: Understanding how prospecting, SEO, analytics, and marketing systems contribute to business growth.
• Analytical Thinking: Using performance data to identify opportunities and make informed recommendations.
• Communication: Explaining technical concepts in clear, practical language.
• Training & Development: Helping employees understand and adopt new tools and technologies.
• Ownership & Initiative: Independently identifying problems, proposing solutions, and following projects through implementation.
• Compliance & Discretion: Understanding outreach regulations and protecting sensitive veteran and company information.

Preferred Experience

• Previous experience implementing AI automation across multiple departments.
• GoHighLevel CRM experience.
• Clay experience and lead enrichment workflow development.
• Experience with B2C prospecting or outreach to veteran and military communities.
• Military service or professional experience working with veterans.
• Experience with SEO and optimizing content for AI-powered search platforms.
• Experience working in a fast-growing company or startup environment.

The Ideal Candidate

We are looking for someone who naturally looks for ways to improve how businesses operate through technology.

The ideal candidate is curious, resourceful, analytical, and comfortable working independently. They understand that AI is more than a writing tool; it is an opportunity to rethink processes, eliminate unnecessary manual work, improve communication, and create scalable business systems.

You should enjoy building solutions, experimenting with emerging technologies, teaching others, and turning ideas into working systems.

Most importantly, we want someone who takes ownership, measures results, and understands how technology can create meaningful improvements across an organization.

Compensation & Employment

• Annual Salary: $90,000–$105,000, depending on qualifications and experience.
• Employment Type: Full-Time.
• Work Arrangement: Fully Remote.
• Location: United States.
• Department: IT / Business Systems & Automation.

Why Join Vetcomm?

At Vetcomm, our mission is personal. We help veterans access the disability benefits they have earned through their service.

You will have the opportunity to help shape how a growing organization uses AI, automation, and technology to improve operations and support a mission that matters.

A Company of Purpose. A Culture of Unity. A Mission That Matters.

Pay: $90,000.00 - $105,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Remote